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League Balls for 2011

Neil Pullen from Readers Cricket Balls introduces the Readers Supreme County Crown, the official cricket ball for the League in 2011:

It is with great pleasure and honour that for 2011 Readers will once again provide the Northern Cricket League with their cricket balls for league and cup matches. Over the years Readers have always strived to provide the right ball that provides a fair battle between bat and ball.

Over the last few years the cricket bat seems to have been winning the battle on a regular basis. Only one company has probably stood out as the bowlers favourite, and it's fair to say this is not Readers With this in mind I was handed the role of Cricket Ball Manager for Readers in October 2008 and since my appointment have tried to rectify this belief.

Towards the end of the 2009 season I asked the Northern League clubs to use my new creation and after a little arm bending on my behalf by Dave Pick, the clubs agreed.

From the feedback received the new Supreme County Crown with its new Reader "High Density" core was a success and indeed an improvement on the previous Sovereign. This was the news we at Readers had wanted and we are also happy that after years of bowing to our Australian influences the Reader cricket ball once again solely uses high quality English leather, which has also been a major contributor to the vast improvements we have made in such a short space of time.

However, the proof was in the eating and the 2010 season showed consistently good reports, confirming my belief that the League will benefit and further improve when using the new Supreme County Crown, which will again be in use in 2011.

It was a pleasure to represent the company at the Readers Cup Final and the league's annual presentation dinner and I look forward to attending both events in 2011.


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